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Fanduel

Acquisition Strategy Associate

Posted 8 Days Ago
Be an Early Applicant
Hybrid
Toronto, ON, CAN
Junior
Hybrid
Toronto, ON, CAN
Junior
The role involves leading customer acquisition strategies, designing promotions, tracking KPIs, and collaborating across departments to optimize marketing efforts for FanDuel Sportsbook and Casino.
The summary above was generated by AI

THE POSITION
Our roster has an opening with your name on it

You will become a critical member of a lean Canada team responsible for growing FanDuel Sportsbook and Casino in Ontario. Core responsibilities will focus around customer acquisition strategy which includes owning the new customer offer strategy and working closely with Media and Retention to connect the customer journey.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.


THE GAME PLAN
Everyone on our team has a part to play

We are looking for a teammate who can:

· Lead acquisition initiatives and strategies, driving insights on offer conversion, acquisition volume, and player value, for decision-making across Sportsbook and Casino

· Influence FanDuel’s generosity strategy, partnering with leadership to examine how, when, and why promotions and rewards are delivered — ensuring they align with customer needs and commercial          goals

· Support creation of acquisition promotions, including concept design, testing, setup, QA, fulfillment, and in-product merchandising & communications

· Report and track KPIs, translating performance into insight and clear narratives for leadership and cross-functional partners

· Serve as a champion for acquisition customer experience by working closely with Media and Early Life Retention teams to bridge the new customer journey

· Collaborate with partners across Marketing, Product, MarTech, Finance, Commercial, and Operations to plan, launch, and optimize promotional campaigns


THE STATS
What we're looking for in our next teammate

● Bachelor’s degree

● 2+ years in B2C marketing or digital environments; ideally with experience in customer marketing

● Strong proficiency in PowerPoint, Excel, and SQL

● Strong project management skills and comfort working in fast-paced, cross-functional teams

● Process-oriented mindset with excellent planning and organizational habits

● A collaborative teammate who’s ready to roll up their sleeves and move work forward

● Proven ability to deliver high-quality outcomes and see initiatives through to completion


Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

 

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).


PLAYER BENEFITS
We treat our team right

This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays.  FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected].

The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role.

The applicable salary range for this position is $62,000 - $77,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays.  FanDuel offers paid sick time in accordance with applicable Canadian law.

#LI-Hybrid

Top Skills

Excel
PowerPoint
SQL

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