Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.
Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).
Come build something that hasn't existed before.
Fora is hiring its first dedicated Account Executive to own the high-touch sales motion for our top-tier travel advisors and agencies. This is a new role built for the most complex, high-value deals in our pipeline: agency transitions, $2M+ books of business, and outbound conference and event strategy. Over time, this person will own and shape Fora's outbound motion for high-value leads, including how we show up at industry conferences, build relationships on the ground, and convert warm pipeline into signed advisors.
This is a relationship-driven sales role. Rather than selling a generic SaaS product, this role centers on peer-level conversations with experienced travel advisors who have built established books of business and are weighing a significant career decision. Success in this role requires a hospitality or travel industry background, along with an existing network of trusted relationships within the travel advisor community.
We have the foundational infrastructure in place including CRM, sequences, and collateral, but this person will reshape how we approach our highest-value leads and own the playbook going forward. Reporting to the Sales Director, Advisor Growth, this role will work closely with the Advisor Experience and Activation teams as the connective tissue between sales and a seamless advisor onboarding.
Key Responsibilities- Own the top advisor and agency pipeline: Manage inbound and outbound sales for our highest-value advisors and agencies at the SMB/mid-market level.
- Handle high-value transitions: Guide advisors with $300K-$2M+ books of business through the host-switching process.
- Own referrals from our highest-tier advisors: Own leads referred by existing Fora X and Pro Advisors as the dedicated point of contact.
- Develop the outbound motion: Represent Fora at industry conferences, trade shows, and regional events; build relationships on the ground.
- Run discovery calls and close deals: Own the full sales cycle from first touch to signed advisor.
- Be a connector across Fora X, Agency, and internal stakeholders: Bring the right people into high-value conversations, share what you’re hearing and feed insights back to sharpen how we position and sell to our most complex leads.
- 5-10+ years of experience in the travel industry in a sales or business development capacity, with deep roots in the industry through travel advising, a host agency, or luxury hospitality sales. Brings an established network of industry relationships and a strong understanding of advisor motivations, IATA and IATAN accreditation, back office fee structures, supplier relationships, and the operational realities of managing a high value book of business.
- Experience navigating complex, consultative sales cycles involving multiple stakeholders, longer decision timelines, and nuanced objections. Demonstrates the ability to build trust, tailor messaging, and guide prospects through significant business decisions.
- Thrives in a self directed environment and is comfortable building within a growing function. Brings the judgment and initiative to refine processes, shape best practices, and evolve the playbook for engaging the company's highest value prospects.
Compensation for this role varies based on experience, with an indicative base of $110K-$135K base; $155-190K OTE. Base + variable at a 60/40 split, with quarterly bonuses tied to quota attainment and advisor GMV targets. Final compensation will depend on the level at which the candidate is hired.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
