Account Director, PR and Influencer Marketing

Job Description: Account Director, PR and Influencer Marketing

Role Overview

Reporting to the Vice President, the Account Director, PR and Influencer Marketing will oversee integrated communications and influencer-driven campaigns for a leading global CPG client. This hybrid role combines traditional account leadership with deep expertise in influencer and creator-led content.

You will dedicate 50–60% of your time to influencer/creator-related content and activations while also driving broader account strategy, media relations, client service, and team leadership. This is a senior client-facing role, ideal for a proven leader who can elevate influencer marketing while managing the complexities of a flagship account.

Key Tasks & Responsibilities

Client Strategy & Account Direction

• Serve as a day-to-day senior lead across the account, aligning strategies with client business goals.
• Lead the development and execution of integrated communications plans with a strong influencer/creator component.
• Provide strategic counsel and thought leadership, connecting influencer content to broader brand and business objectives.
• Provide on-going strategic counsel, fact-based recommendations and ideation of concepts for longer-term business plans.
• Manage budgets, timelines, and KPIs, ensuring programs deliver measurable ROI.
• Actively identify opportunities to upsell and expand services.
  

Influencer Marketing (50–60% Focus)

• Design and execute influencer and creator campaigns across the portfolio.
• Source, vet, build and manage relationships with influencers, creators, and talent managers.
• Oversee client relations, influencer selection, creative briefs, contract negotiations, content approvals, influencer metrics and on-going KPI reporting.
• Oversee planning and execution of Experiential activations: influencer and consumer. 
• Monitor emerging creator platforms, trends, and tools to keep programs innovative and competitive.
• Lead influencer content measurement and analysis, KPI development and performance reporting, along with retailer CTA and potential affiliate programs
• Integrate influencer content into PR, digital, and paid media strategies.
• Lead post-campaign reporting, analyzing performance insights, and optimization opportunities.

PR & Experiential Marketing (40-50% Focus)

• Oversee planning, development, and execution of Experiential activations: media, influencer and consumer.
• Source, vet and manage contracts with vendor partners and suppliers.
• Develop Experiential Events concepts and prepare presentations to be presented to the client.
• Source and vet influencer lists for experiential lists.
• Lead client communication, approvals and reporting, including event post-mortem reports.
• Lead the development of workback schedules, run-of-shows, check-lists to ensure events and experiential activations are executed with precision and excellence
• Support Senior Account Director in managing PR and media opportunities to deliver on client goals and objectives
• Lead media relations on specific initiatives: broadcast opportunities, pitches, concept-development
• Develop and execute earned and paid media strategies with KPI reporting.
  

Team Leadership & Development

• Mentor and inspire a high-performing account team, fostering collaboration, accountability, and growth.
• Oversee workload management, resource allocation, and team performance reviews.
• Provide training and guidance on influencer marketing best practices.
  

Client Success & Retention

• Build and maintain strong, trusting relationships with client stakeholders, acting as a strategic partner.
• Ensure seamless onboarding, project delivery, and ongoing client satisfaction.
• Attend and oversee media events, influencer activations, and client meetings, including evenings or weekends as required.
  

Business Development & Agency Growth

• Support agency leadership in positioning the agency as a leader in influencer and integrated PR.
• Participate in new business development, including proposals and pitches.
• Represent the agency at industry events, award programs, and networking opportunities.

Qualifications & Skills

• 7+ years of agency experience in PR, influencer marketing, or integrated communications, with at least 2 years in a senior leadership role.
• Proven success managing large-scale influencer campaigns and integrated communications programs.
• Strong client relationship and presentation skills, with experience managing Tier 1 or Tier 2 CPG brands.
• Exceptional leadership skills with a track record of developing and motivating teams.
• Strong strategic, analytical, and creative thinking skills.
• Deep knowledge of influencer ecosystems across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Proficiency with influencer and social tools (CreatorIQ, GRIN, Meltwater, Sprout Social) is an asset.
• Bachelor’s degree in Communications, Marketing, Business, or a related field preferred.
• Bilingual (French) is an asset, but not required.

Additional Responsibilities

• Event Participation: Be present and oversee media events, press trips, and other client-related activities, including after-hours as needed.
• Quality Control: Ensure all client-facing materials and communications are free from errors and meet agency standards.
• Expense Management: Oversee expense tracking for accounts, aiming to reduce costs and improve overall profitability.
• Willingness and ability to travel domestically and internationally as required by client and business needs.
• Must be available to support events or projects that may occur outside of regular business hours.
• Physical ability to lift, move, and carry up to 25 lbs. is an essential part of the role.
• Perform other research and administrative tasks as assigned.

Sip Into Success: Our Blended Perks & Benefits

• Awesome Leadership: We're all about collaboration, creativity, and respect. Our values include playing nice, brewing big and being dependable.
• Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
• Profit Sharing: Eligible for Merit + Bonuses after 1 year.
  
• Flexible Workweek: Enjoy flex hours with hybrid options.
• Holiday Chill: We close down for a paid break during Christmas (subject to change).
• Wellness Perks: Premium Calm app subscription and access to Perkopolis.
• Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!

EQUAL OPPORTUNITY

1Milk2Sugars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

As part of our recruitment process, AI tools may be used to summarize interview discussions.