Account Based Marketing (ABM) Manager

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

As Relay expands our Demand Generation strategy in 2026, we’re investing in more targeted ways to reach high-quality accounts that haven’t yet discovered Relay. Account-Based Marketing (ABM) is a critical part of that evolution, helping us build a distinct sales-assisted growth motion alongside our self-serve funnel.

We’re looking for an Account Based Marketing (ABM) Manager to build and execute Relay’s ABM motion from the ground up. This is a highly hands-on, execution-focused role responsible for driving net-new, sales-assisted pipeline through scalable, one-to-many ABM programs. You’ll operate at the intersection of marketing, sales, and revenue operations—building targeted account programs, running experiments, and translating insights into repeatable growth. This role sits within Demand Generation and is ideal for someone who thrives in ambiguity, enjoys building from scratch, and is energized by fast iteration and impact.

• Own the execution of Relay’s one-to-many ABM programs, translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel

• Build, segment, and activate targeted account lists by firmographic criteria

• Craft and execute ABM campaigns across paid media, email, web, and direct mail, partnering closely with the rest of the marketing team to deliver cohesive, account-focused experiences

• Operationalize ABM outbound workflows, helping enable automated or semi-automated SDR motions that increase awareness and conversion

• Design and run fast, lightweight ABM experiments focused on verticalization and personalization—testing new ideas quickly and iterating based on performance data and sales feedback

• Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution in partnership with RevOps and Analytics

• Share learnings, insights, and recommendations across Demand Generation and Sales, helping shape how ABM evolves as a scalable growth lever at Relay

• Work closely with RevOps to ensure ABM programs are executed cleanly, supported by the right tooling, and built to scale as the program matures

• You have 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles, and you’re comfortable being highly hands-on—pulling lists, building assets, launching campaigns, and managing execution details end to end.

• You have experience working closely with Sales and SDR teams, particularly in outbound or sales-assisted motions, and you think about marketing through a revenue lens with a strong focus on lead and demo quality.

• You’re highly organized and comfortable managing multiple campaigns and experiments simultaneously, even when priorities are evolving.

• You enjoy building in ambiguity and are energized by testing, learning, and iterating quickly rather than following a rigid playbook.

• You’re a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations

• You’ve supported or helped build ABM or outbound marketing motions from scratch

• You have experience marketing to SMBs or working in fintech or financial services

• You’ve worked in a fast-growing company where processes and programs were still being defined

Stage 1: A 45-minute Google Meet video call with the Hiring Manager.

Stage 2: A 45-Minute Google Meet video call with a member of the marketing team.

Stage 3: A 45-minute in-person interview with a member of our leadership team.

Stage 4: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing and sales teams.

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $103,500 CAD to $126,500 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $115,000 CAD per year. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it. 

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about  stepping into the unknown and navigating new terrain to create something better alongside your team. 

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. 

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.