ABM Program Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
The Global B2B Growth Marketing team is responsible for driving merchant demand and acquisition for Block's Commerce payment products (Cash App Afterpay, Clearpay) across North America, Australia/New Zealand and the UK.
As the Account Based Marketing Program Manager, you will be responsible for the strategy and implementation of ABM campaigns - to drive engagement, pipeline growth, and revenue from our target accounts in all regions. This role will approach ABM with a data-driven approach, continuously testing and evaluating the impact of campaigns and investments on deal acceleration and progressing opportunities through the buying funnel. This role requires a blend of strategic thinking, project management skills, and a deep understanding of ABM principles and tactics.
You Will

• Develop and execute high-impact, integrated ABM strategies to achieve revenue and pipeline goals for target accounts
• Manage the end-to-end execution of ABM campaigns, including campaign setup, segmentation, targeting, scheduling, deployment, and optimization.
• Provide guidance and feedback on creation of personalized and targeted content, messaging, and campaigns tailored to the needs and preferences of specific accounts and ICP personas.
• Collaborate with cross-functional teams including sales, marketing, product, and account management to identify/prioritize target accounts, define account-specific goals, execute integrated ABM campaigns, orchestrations and feedback loops.
• Continuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results
• Utilize marketing automation, CRM, and ABM platforms to track and measure the effectiveness of ABM campaigns, analyze key metrics, and optimize performance.
• Partner with MarTech & Ops teams to develop new structures and automation in marketing automation (Marketo)
• Guide efforts to create standardized Account Based Marketing reporting and dashboards for key accounts, presenting performance to the marketing department as well as stakeholders throughout the business
• Provide regular reporting and insights to stakeholders on the performance of ABM programs, including key metrics, trends, and opportunities for optimization.
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

You Have

• Power user of ABM software (6sense preferred)
• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
• Proven experience (7+ years) in B2B marketing, with a focus on account-based marketing and demand generation.
• Strong understanding of ABM principles, strategies, and tactics, with a track record of successfully executing ABM campaigns and driving measurable results.
• Excellent project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data, analyze results, and derive actionable insights to optimize campaign performance.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate and influence cross-functional teams.
• Creative thinker with a passion for innovation and experimentation, and a commitment to staying ahead of industry trends and best practices.
• Proficiency in Marketo, Salesforce (or similar marketing automation and CRM platforms

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$122,900 - $184,300 USD
Zone B:
$114,200 - $171,400 USD
Zone C:
$108,200 - $162,200 USD
Zone D:
$98,300 - $147,500 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Check out benefits at Block.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.