The Martech Developer will design and implement digital tagging and analytics strategies, manage tags for attribution data, develop templates and custom JavaScript, support RESTful services, and collaborate to optimize client automation tools. The role requires proficiency in analytics and programming, particularly in JavaScript, HTML, CSS, and SQL.
About DemandLab
Founded in 2009, DemandLab is a global B2B digital marketing agency that helps enterprises leverage the power of Martech, data, and content to enhance the customer experience and revenue performance.
We believe a marketing-led customer experience optimizes customer interactions by coordinating technology, data, and content to deliver brand-defining, personalized experiences at scale in every channel and throughout the customer journey.
We’ve grown from a one-person marketing automation agency to an international team helping B2B businesses solve their most complex marketing challenges and turn them into big wins. That’s why it’s hard for us to talk about ourselves without talking about the great things our clients are doing.
Key Responsibilities:
- Design and implement digital tagging and analytics strategies for client platforms and campaigns.
- Develop, deploy, and manage tags to gather attribution data and provide insights.
- Create and maintain email and landing page templates, as well as custom JavaScript for advanced functionality in marketing automation systems.
- Support RESTful web services, SQL analysis, iPaaS software management, and big data integration.
- Collaborate with internal stakeholders to implement attribution models, optimize client use of email/web assets, and manage enterprise automation tools for streamlined processes and integrations.
- Implement analytics tagging solutions using JavaScript to capture and report online visitor behavior and interactions into various web analytic platforms.
- Manage analytic tags via an online web tag platform such as Google Tag Manager.
- Develop JavaScript functions based on what needs to be accomplished.
- Collaborate with developers, internal stakeholders, and business users to ensure analytics and measurement best practices are followed.
- Develop frontend HTML/CSS/JS code for websites and emails based either on existing code or provided design (code only, no design skills required).
- Create and maintain customer-facing documentation related to data layers and tagging implementation requirements
- Create and maintain data visualizations and reports as needed to support analytics solutions for clients.
- Provide SQL analysis and data integration across multiple platforms for business intelligence and enhanced Martech/data services.
- Use low-code integration platform as a service (iPaaS) solutions, such as Workato or Adobe Workfront Fusion, to support client integration and technical needs.
- Bachelor's degree in Computer Science or similar certification.
- Experience in digital tagging, analytics, programming, and database structures.
- Familiarity with marketing automation and CRM platforms like Marketo and Salesforce.
- 2+ years of digital analytics implementation experience.
- 2+ years of HTML, CSS, and JavaScript experience.
- 1 year+ of SQL-based or NoSQL-based database experience.
- 1 year+ server-side programming experience in languages such as PHP, Python, NodeJS, or Java.
- Confidently able to read, write, and troubleshoot JavaScript code in browser/client-side environments.
- QA/Validation of code and tagging activities in pre-production and live environments.
- Experience working with tag management platforms and data layers.
- Basic knowledge of demand generation, customer engagement, digital marketing, and communications strategies and tactics.
- Ability to manage expectations and meet deadlines based on project requirements.
- Exceptional oral and written communication skills and fluent in English.
- Organized, with a demonstrable history of attention to detail to ensure work is performed accurately, completely and meets or exceeds the client’s expectations.
The following items are a plus:
- Experience implementing and using multiple tag management systems, such as Tealium or Adobe Launch
- Experience implementing and analyzing iOS and Android applications using Firebase
- Advanced knowledge in Adobe Analytics and/or Google Analytics
- Experience in using iPaaS/low code solutions such as Workato
- Experience with Adobe Workfront or Adobe Workfront Fusion
- Basic Linux command-line experience
- Salesforce experience (especially in Salesforce development)
- A competitive salary
- Health & Dental Insurance
- Health Care Plan Contribution (Medical)
- Retirement Plan matching as per the region
- 100% paid Life Insurance (Basic, Voluntary & AD&D)
- Generous Paid Time Off and Flexible Work Plans
- Funding for personal and professional development
- Flexible work environment
- The freedom to have fun, experiment, explore, and get creative in a supportive environment
Top Skills
CSS
HTML
Java
JavaScript
Node.js
PHP
Python
SQL
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