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Artificial Intelligence • Consumer Web • Edtech • Fintech
Leads and coaches PPC and affiliate acquisition teams while directly managing campaign execution, budgets, tracking, attribution, fraud prevention, partner economics, and performance forecasting. Owns CAC, ROAS, LTV, payback, conversion metrics, channel optimization, testing roadmaps, and traffic quality. The role requires hands-on performance marketing expertise, quantitative analysis, stakeholder communication, and scalable user acquisition strategy across paid and partner channels.
