McCain Foods Offices

Leads McCain’s enterprise AI workforce transformation strategy, focusing on AI adoption, workflow redesign, workforce capability, manager development, culture, responsible AI transparency, and change agility. Partners across HR, Technology, Communications, and business functions to redesign work, build AI fluency, support leaders through role and skill changes, establish practical governance, and measure workforce and adoption outcomes.

Leads global brand strategy, architecture, campaigns, digital brand experiences, brand tracking, marketing budgets, and ROI measurement for McCain’s snacking portfolio. Partners with regional teams and creative agencies to activate campaigns consistently across markets, stewards visual identity and brand governance, and supports reputation management. The role also leads, coaches, and develops a global marketing team while leveraging AI-enabled tools and emerging technologies.

Leads brand-building and integrated marketing communications for North American Foodservice brands. Responsibilities include integrated planning, campaign strategy and execution, agency briefing and management, full-funnel media planning, cross-functional influence, campaign measurement, and marketing effectiveness improvement. The role translates consumer insights into impactful omnichannel programs across paid, owned, earned, social, experiential, shopper, partnership, and creator channels while guiding teams and fostering innovation.