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Execute and optimize paid mobile user acquisition campaigns across social and digital channels for two apps. Analyze the funnel from impressions through conversions, manage CPI, CPA, and ROAS targets, conduct creative A/B testing, and translate performance data into optimization actions. Collaborate with creative teams, explore new acquisition channels, and use AI tools to improve marketing workflows, creative production, copywriting, and analysis.
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Execute and scale paid user acquisition campaigns across channels (Google, Meta, TikTok, Snapchat, Reddit, X). Optimize toward CPI/CPA/ROAS, analyze full funnel from impression to downstream conversions, run creative A/B tests, collaborate with designers, and experiment with new channels and AI tools to grow app users for Boss Money and Boss Revolution.
