Leads global brand strategy, architecture, campaigns, digital brand experiences, brand tracking, marketing budgets, and ROI measurement for McCain’s snacking portfolio. Partners with regional teams and creative agencies to activate campaigns consistently across markets, stewards visual identity and brand governance, and supports reputation management. The role also leads, coaches, and develops a global marketing team while leveraging AI-enabled tools and emerging technologies.

Leads brand-building and integrated marketing communications for North American Foodservice brands. Responsibilities include integrated planning, campaign strategy and execution, agency briefing and management, full-funnel media planning, cross-functional influence, campaign measurement, and marketing effectiveness improvement. The role translates consumer insights into impactful omnichannel programs across paid, owned, earned, social, experiential, shopper, partnership, and creator channels while guiding teams and fostering innovation.

Lead global snacking product portfolio strategy and governance, balancing short-term commercial priorities with long-term innovation. Drive SKU lifecycle, maintain master SKU database and dashboards, model portfolio scenarios, prepare business cases, ensure governance adherence, partner cross-functionally (marketing, finance, supply chain), and manage direct reports to enable scalable, profitable launches and rationalization.