Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
At Motive, the growth marketing team is responsible for maximizing pipeline and revenue growth across new business and current customers. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.
Motive is looking for an analytical, revenue driven marketer to build creative and high impact customer campaigns across all of our verticals, regions, and segments. You’ll be responsible for building out the expansion campaign strategy and executing campaigns from start to finish, including the identification of buyer needs and campaign themes, target account lists, integration of sales and marketing activities, and reporting on the success of marketing activities.
You’ll collaborate cross functionality with operations, analytics, sales, design, and many other groups who can help Motive achieve its growth goals. You’ll focus on the key metrics that matter to sellers - filling the pipe, driving win rates, and driving growth within the account base.
What You'll Do:
- Design, develop, and optimize integrated campaigns that support delivery of expansion pipeline to sellers and overall attainment of Motive’s expansion revenue goals
- Drive our global campaign planning and execution to support customer expansion, based on our aligned GTM priorities
- Utilize account-based thinking as a core campaign foundation of all campaign activities, and partner closely with sales teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated
- Partner with product marketing to understand ideal buyer personas and define solutions to their real world challenges that Motive can solve
- Build our customer funnel and work to define the journey of how customers progress to maximize LTV
- Define key success metrics and work closely with our analytics team to define ongoing reporting
- Work closely with our creative team to develop and optimize our articulation of value through sight, sound, and motion
What We're Looking For:
- 6+ years of overall marketing experience with at least 5+ years of B2B experience
- Experience managing complex integrated campaigns in an account based selling and marketing environment
- Someone who loves building, and is comfortable with defining new strategies and plans
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
- A constant learner, with deep knowledge of the performance marketing landscape
- Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
- Experience working with modern tools and a strong understanding of how data flows end to end
- Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
- Bachelor's degree in marketing, business, statistics, computer science, or related field.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
The base compensation range for this role is:
$122,000—$186,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
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What We Do
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit gomotive.com to learn more.
Why Work With Us
We work hard, with humility and we see our efforts rewarded in tangible ways every day. At Motive, you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.
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Employees work remotely.
