Product Marketing Manager

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

Relay is looking for a highly creative, empathetic and analytical product marketer to join our growing Product Marketing team. 

Relay’s Product Marketing team is hyper-focused on ensuring our small business customers derive as much value from our platform as possible. Working closely with key stakeholders across Relay, the Product Marketing Team drives positioning and messaging, product launches, pricing and packaging, market research, competitive intelligence and other initiatives that accelerate our mission of helping entrepreneurs build healthy, cash-flow-positive businesses.

What You'll Be Doing:

• Develop and own go-to-market strategies for new features and product launches. You’ll own parts of our core banking product and new product lines, like invoicing.
• Project manage product launches in collaboration with the rest of the marketing team (e.g. content, design, lifecycle). Support on execution of assets as needed.
• Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users.
• Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data.
• Maintain a close pulse on the industry and competitors. Share industry developments consistently with the team, and make recommendations for how Relay can respond to changes and developments in the market.
• Work with Product to establish targets for adoption and engagement across different areas of the product; create and execute programming to hit those targets.
• Refine product messaging across all stages of the customer journey. Work with marketing to ensure this messaging is integrated across all channels.
• Own sales enablement for your products and features. Work closely with our sales and customer success teams to ensure they can effectively communicate the value of Relay, and have access to all the materials and research required to communicate that impact to users.
• Build strong relationships across every team in the company to support alignment on product value and vision.

Who You Are:

• You have 3+ years of experience in working product marketing—ideally in a startup environment.
• You have successfully launched and driven adoption for a new product or feature, and you can speak to tangible business and customer outcomes of your work.
• You’re a storyteller. You know how to craft and tell a story that resonates with and influences cross-functional stakeholders and customers.
• You love talking to and deeply understanding your customers, and you can extrapolate both functional, compelling messaging and product ideas from your customer conversations and research.
• You’ve been—and relish in being—a trusted resource for questions related to your customers, product, upcoming releases and how to effectively market and sell your product.
• You value relationship-building and always seek out opportunities to help your peers and understand how your GTM strategies can be augmented to better support stakeholders and customer-facing teams.
• You have superior project management skills. You can lead and influence multiple cross-functional stakeholders to work with urgency and to meet objectives and deadlines.
• You can determine KPIs and independently craft requirements for data reporting and work independently with the data team to generate high-quality reports to track progress against KPIs.

Bonus Points:

• Previous experience working in fintech
• Previous experience working with a small business customer 

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. 
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. 
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.




We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

The Interview Process:

• Stage 1: A 30-minute Google Meets video call with a member of the Talent team
• Stage 2: A 45-minute Google Meets video call with the Senior Manager of Product Marketing
• Stage 3: A take-home case study followed by a presentation to the Senior Manager of Product Marketing, VP of Marketing and Product Management Lead in a 60-minute Google Meets video call
• Stage 4: A 30-minute Google Meets video call with a member of the Leadership team




Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don't have all the listed qualifications, we encourage you to apply anyway!

What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.