Paid Media Specialist

Posted Yesterday
Remote
Mid level
Digital Media • Information Technology • Social Media • Social Impact
The Role
The Paid Media Specialist will create and manage paid social media campaigns across various platforms, optimize performance, and report insights to the team while developing strategies aligned with business goals.
Summary Generated by Built In

About the Role

Freethink is on the hunt for an intelligent, motivated, eager-to-learn Paid Media Specialist. We’re looking for someone capable of working independently to launch new social campaigns, make daily optimizations across multiple channels, maintain pacing documents, and report on campaign performance and takeaways.


Responsibilities 

  • Create and manage paid social campaigns on YouTube, LinkedIn, X, Instagram, TikTok, Facebook, and other platforms
  • Provide expert targeting perspective, helping us reach niche desired audiences
  • Develop paid social strategies for our overall business goals
  • Present strategy and performance recommendations to the broader team and effectively communicate campaign result


What You’ll Need

  • 4+ years of experience managing paid media campaigns, with an emphasis on paid social and Google Ads
  • Experience with YouTube Studio, Google Analytics, Excel, and other data management platforms
  • Ability to analyze data and clearly communicate the insights and recommendations to guide strategy
  • An absolute eye for correctness
  • Ability to multitask and meet deadlines under pressure
  • Strong written and verbal communication skills
  • Ability to manage multiple campaigns and projects simultaneously


Soft Skills

  • Courage to experiment
  • Openness to feedback
  • Adaptability and excitement working on challenging projects
  • Desire for continuous learning improvement
  • Comfort working remotely with a global team
  • A love for reading and watching our content
  • An adaptive and flexible spirit

Top Skills

Google Ads
Youtube
The Company
HQ: Washington D.C., DC
181 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

We’re a media company that publishes stories about our changing world, for people who want to have a hand in changing it.

Each day, we release new videos and articles featuring passionate innovators who are solving humanity’s biggest challenges by thinking differently. From aerospace engineers in the Mojave Desert to entrepreneurs in South America’s biggest slum, our videos give you an intimate look at not only what they’re doing but also why they’re doing it, the obstacles they face, and what motivates them to keep driving forward.

We’re betting that after you watch these stories, you’ll come away with insights and inspiration you can use to make a difference in your own way.

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