Director, Brand Marketing

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking a data-driven brand leader to own Affinity's entire awareness strategy and drive measurable brand recognition in high-value markets, particularly private equity. This isn't a role for random acts of brand—we need someone who creates thoughtful, multi-quarter campaigns that fuel pipeline and revenue growth. This role reports directly to the CMO.

What You'll Own

• Brand awareness strategy across new industries, with a focus on penetrating private equity markets
• Cross-channel execution spanning design, content marketing, social media, influencer partnerships, and video production
• Paid media budget specifically allocated to awareness objectives
• Quarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for you
• Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes

How You'll Work

• Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
• Leverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean team
• Collaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnel
• Think strategically about how awareness campaigns connect to pipeline generation and revenue growth

Qualifications

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• Proven leadership experience managing and developing brand teams
• Proven track record building brand awareness in B2B markets, ideally in financial services or private capital
• Experience managing cross-functional creative teams and external agency relationships
• Strong analytical mindset with experience measuring and optimizing brand performance
• Proficiency with AI tools for research, content creation, and campaign optimization
• Strategic thinking paired with hands-on execution capabilities
• Understanding of how brand awareness connects to demand generation and revenue

Why This Role Matters

You'll be instrumental in establishing Affinity as the recognized leader in relationship intelligence for private markets, creating the foundation for sustained growth in new industries while supporting our small but mighty marketing team's ambitious goals.

The Affinity section highlights the key differentiators that would resonate with potential candidates familiar with the private capital space.

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $116,200.00 - $154,920.00 CAD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.